When the epidemic severely impacted the pace of corporate market development, the industry was facing a sluggish economy. It is true that stainless steel is not afraid of the cold winter of the epidemic, and its performance is still rising against the trend, with an increase of 60%! Lin Youjia, General Manager of Zhengyan, said: "The growth of business performance is not a one-day achievement. Zhengyan has been able to achieve 5 times revenue growth by continuously doing two things in the past 6 years, and that is, product diversification and digital marketing." Zhengyanquan Stainless Steel, which mainly focuses on customized stainless steel products, has customers all over the world, and its products are found in high-speed rail stations, MRT, major department stores, technology companies and tourist attractions.
As a company with strong diversification and customization, Zhengyan products span from the "trash can" of household products to the "wafer frame" of the semiconductor industry. However, it also faced the problem that the target customer group is extremely scattered, so it invested resources in online marketing, and successfully created photo retouching service a global order-taking effect by capturing the page of the search engine. Figure 1.jpg Photo Credit: awoo Group photo of all colleagues of Zhengyan Quanye Stainless Steel The second generation took over and entered the Internet world. So far, 70% of customers are from the Internet. The turning point of Zhengyan's investment in digital marketing came when Lin Youjia, the general manager of Zhengyan, joined the business team in 2013.
Since the development of new customers in the past relied on unfamiliar development, and the company's website was also very bright at the time, no one asked for quotations. Lin Youjia said frankly that in those days, it was very difficult to get new orders. So Lin Youjia took a drastic approach to digital transformation of the company. The first step is to create a new website, carry out product beautification design, and promote all colleagues to learn to use data to assist decision-making. However, it is not enough to just do the aesthetic transformation of the website.