Turns out not much has changed in a year! Site Speed All joking aside, I can't reiterate how important site speed is. In recent months, I've seen organic performance skyrocket after making site speed improvements and, on the other end, I've seen Phone sites decline due to slow load times. And as we all know, with mobile growth, it's even more important. Advertising Continue reading below Going into 2017, focus on the small fixes you can make to speed up your site versus trying to change everything at once. Structured Content & SERPs It blows my mind how varied the search results are. \
Between local packs, knowledge graph fax list panels, direct answers, images, etc., there are very few results that look the same and more importantly, there Phone are very few SERPs that don't contain these features. In an analysis I did recently for a client, 65 percent of the terms they were ranking for had answer boxes. The question, of course, becomes, “How do I become the answer?!?” We've been doing quite a bit of experimenting this year with answer boxes and SERP results and much of it has to do with how your structure your content. , if there's an answer box, and if you can restructure your content.
A few good resources here include: Appearing in the Google Answer Box: 5 Ways to Increase Your Odds How to Appear in Google's Answer Boxes Whitepaper: How to Get More Featured Snippets Advertising Continue reading below In my opinion, there is still a ton of room for improvement in the answers Google is providing. I think 2017 will be a big test for how they get better and how they integrate Phone voice search queries into the mix. Mike Grehan, CMO & Managig Director, Acronym Mike GrehanPrimarily, the SEO community has long been focused on tackling search problems, in particular indexing and ranking, at the query and document level.