Things are moving fast. The dynamic changes in these environments mean that it is more important than ever to balance between automation tools while manually monitoring performance at the same time. Now is not the time to set and forget it. To change the strategy as needed, you need to start monitoring performance with the human eye. advertisement Continue reading below Automation helps to stay consistent, especially when all of us are pretty lean. What can automation help? Automated smart bidding I was originally worried about bidding with automation during times of dynamic and rapidly changing behavioral and intent signals.
Automation requires the appropriate data ghost mannequin effect service for the algorithm to build predictions. On search platforms, algorithms were able to respond fairly quickly to changes in behavior, understand changing signals and adjust bidding strategies. Conversely, we do not recommend switching to manual bidding . If you are using a manual bidding strategy, we recommend that you switch early rather than later. Automatic bidding helps you stay on top of the dynamic market. If your business is volatile when using automated bidding, it may be worth checking out extended CPC bidding to maintain and improve performance. All you need to do is evaluate your goals on a regular basis based on performance and establish how often you want to potentially update. advertisement Continue reading below Its performance can be time-limited (that is, weekly) or geographically-limited (also known as regional).
In any case, keep your campaign goals up-to-date and enable automated bidding so you can perform some of your intensive optimizations. Protected by Responsive Search Ads Responsive Search Ads is a great automation tool for changing your message and approach while automatically optimizing your ad copy. Now is the perfect time to use RSA to automatically test different messaging strategies such as delivery options, different transactions, and offerings. script I love good scripts that help me see trends that I might have missed otherwise. This comparison script by Martin Roettgerding compares the search behavior of accounts before and during the configured time period. Scripts in this region by Frederick Vallaeys can be used to track PPC performance indicators and how they changed when certain government actions related to the COVID-19 pandemic occurred. Automated recommendations